News

Jeremy Scott’s new gig at Moschino

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Unexpected but exciting! The Italian fashion house has named Jeremy Scott it’s new creative director. Scott is a former Moschino intern and has been running his own label out of LA for 16 years, but this is the first time he will be creative director for a big-name fashion company. He has replaced Rossella Jardini who was the creative director since Franco Moschino died in 1994. Although Moschino did not disclose the reason for Jardini’s departure they thanked her for her “enormous contribution in keep the spirit of Moschino alive.” Jeremy Scott’s designs are known for poking fun at fashion, which he says is what attracted him most about the brand – that they liked to poke fun at fashion too. So what does he plan to bring to Moschino? He told Style.com it’s all about “bringing the brand into the now, into the future. For me, it’ll be about playing with the heritage and vocabulary and bringing it into today. I feel like I can bring a younger demographic. My fan base is much younger [than Moschino’s].”

This is definitely an unexpected change for the infamous brand but we’re totally excited to see the edge he’s going to bring to it! His first collection for them will be Fall 2014 and is set to debut during Milan Fashion Week in February. Can’t Wait!!

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Shopping

Marks and Spencer A/W Collection 2013

Trends often dictate what fashion brands would sell to consumers, but there are times that these brands go overboard.  That could mean disaster to some companies.  Established fashion designer, Carolina Herrera, knows perfectly well that following trends does not automatically equate to business success.  When asked by Ireland website’s, The Independent, regarding her fail-safe tips to be fashionable and fabulous, she said that “it takes a lot of effort to be effortless (as) Style shouldn’t be complicated.  A simple dress is much more difficult to wear than one with ruffles and flowers and big sleeves.”  Recently, one popular UK retail company has put in all of its resources to rejuvenate their less than stellar performance in the women’s fashion industry.  Did they just follow a trend, or are they establishing a new style that people will love?

It had been constant news since the beginning of summer, and by August, Marie Claire Magazine has been one of the first to comment on the new fashion line of Marks and Spencer. “The Marks & Spencer autumn/winter 2013 collection is the end product of six months of intensive customer research and the many sleepless nights of Marks & Spencer’s new style director, Belinda Earl. M&S has had a stylish makeover and we are loving it,” Marie Claire’s Suzannah Ramsdale wrote.

Now that we’re in the middle of the autumn season, Marks and Spencer has been very aggressive in its marketing.  During London Fashion Weekend last September, “Sashaying down the white catwalk, models were dressed in an array of gorgeous belted day dresses, cosy knits, biker jackets, lashings of lace and leather, animal print, graphic lines, Chanel-esque tweeds, tartans and 1940s skirt suits,” Amie Mulderrig of Guardians-Series.co.uk reported after attending the aforementioned fashion show.  The recently released autumn apparel and the upcoming winter collection are aimed to reinvigorate the womenswear division of the UK retail giant.

In the past years, M&S has been swallowed up by too many trends.  “M&S is a national institution, a brand men and women alike have, for years, held close to their heart,” Mulderrig pointed out.  But the loyalty had been tainted by the retail chain’s seemingly “desperate bid to appear hip and cool” in past years, as Mulderrig puts it. This where new style director Earl comes in.  Earl was entrusted to redirect the ‘national institution’ away from its chosen lacklustre path.

There has been critical acclaim to the fashion line shown by Marks and Spencer in catalogues, runways, and TV ads.  Their real performance, however, is to be measured by the consumers.  And that is where the challenge truly begins, as the public has become even more fickle and wary when it comes to fashion.

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Fashion Week, News

NY Fashion Week Moves to Hudson Yards!

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It’s only been about 3 years since Fashion Week moved to its home in Lincoln Center and it looks like they will be moving again! The Hudson Yards are located in the garment district – close to many designer’s studios and are set to be the next home of NYFW. They’re large, spacious, have a sick view and promise to show Fashion Week-goers an even more amazing time than Lincoln Center has! We still don’t know when the first fashion week at the  Hudson Yards  will be since they are still to-be-built; but I think that it could be the perfect location for an event like fashion week!

What do you think about the change??

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Celebrity, News, Take Note

M.I.A for….Versace?

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Just when we thought we were done with collaborations for the moment – last November, rapper M.I.A let fans see a screen shot of her desktop with the words “Bootleg Versace” written across it.  According to WWD, Donatella Versace is now confirming the collaboration between Versace and the artist.  M.I.A. will be contributing to Versace’s more affordable brand; Versus.  The collection will be centered around Versace knockoff’s, a collection knocking off the knockoffs…brilliant.   Just the kind of twist you would expect M.I.A to bring to a collab.   The collection is set to hit stores October 16th, so we won’t have to wait very long to see what this is all about.   Definitely an unexpected way to merge creative minds and we are pretty psyched to see the results.  Stay tuned…

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Fashion Week, News

Marc Leaves Louis…Who’s Next?

Paris Fashion Week 2013 – Louis Vuitton

Backstage at the Louis Vuitton PFW show, Marc Jacobs announced his departure from the brand after 16 very successful years with the house.  He was hired in 1997 to bring some edge to the beloved brand while still keeping it’s classically iconic styles.  LVMH announced that Jacobs will be leaving to concentrate more on his namesake brand (which LVMH still owns about 96% of).  Taking over for the designer will most likely be former Balenciaga creative director, Nicolas Ghesquière.  Rumor has it Coach is looking for a new designer to help them (yet again) re-design their brand; and that designer might just be Marc Jacobs.  Coach wants to take their brand back to it’s roots, resurrecting the classics of the 1990’s in hopes to re-build their brand equity.  Coach designer Reed Krakoff’s contract expires at the end of 2013 just like that of Louis Vuitton and Jacobs.  WWD reported that Coach is dreaming of stealing Jacobs away from LV.  BUT this is just a rumor.  Considering LVMH still owns so much of his own Marc Jacobs brand I don’t know if he would move right on to one their respected competitors.  What do you think about the rumor?  Should Jacobs move on to Coach?  All we’re focused on is the other rumor…Ghesquiére for LV – the possibilities are endless.  And most importantly, what did we think of Marc’s unarguably dramatic and incredibly provocative exit collection?

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